Brilleneyes Winter Launch 2017 Newsletter

Ovals, Rounds and “Greenery” Keep Things Fresh at BrillenEyes

Welcome to the BrillenEyes “2017 Kickoff” newsletter! Here you’ll find information you need on the latest European eyewear trends and exciting new styles from BrillenEyes that will help you drive traffic and sales in the coming months.
Two things to note this season? Oval frames are still going strong and Greenery, Pantone’s 2017 color of the year, is center stage! The Winter 2017 collection marks our third release to focus on ovals and rounds, while the infusion of Greenery (“nature’s neutral”) is obvious across all BrillenEyes brands. This vibrant yellow-green is all about new beginnings that rejuvenate and revitalize—making it the perfect pairing for our new newsletter and all the fresh new styles from BrillenEyes!


First up is Ella Laguna Beach. With eight fresh new styles released in January, Ella has already kicked off 2017 in a “big” way—with smaller eye sizes for petite women and frames that are fronted by a beautiful high-end epoxy finish. Shape-wise, the focus is on oval and round, and P3 which is a continuing major trend. Ella ups the fashion-forwardness through gorgeous arrays of color, with green, summery and spring palette offerings that include shades of brown and black. A perfect alignment with this year’s Pantone color schemes puts Ella fully on feminine trend, as always. 701088-15

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Like Ella, this season’s Dutz Eyewear collection goes full-on Pantone. The award-winning Dutch collection debuts six new acetate models dressed in 2017’s most stylish hues. February marks the release of over a dozen exciting brand new stainless Dutz frames: three for men, three for women, and seven unisex. Dutz Kids will also be introducing four new styles in acetate. So, the whole family can upgrade their eyewear this winter—and go Dutz! 622-95

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With its perfect balance of design, functionality and affordability, the BrillenEyes House Brand has something for everyone. This season, look for two new high-end memory metal flex options: one in wood-like acetate-and-flex combo, the other in high-tech MEMORY flex design. That’s on top of an already incredible selection that includes eight new styles in acetate and four in stainless steel for men and women, plus two new titanium styles for men. As always, the private labeling option makes House Brand a great, nonshoppable marketing and margin opportunity. Claim House Brand styles as your own by imprinting your office name or other information on the inside of the frame, with no minimum order or upcharge. 6131-3
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Sophisticated and versatile Roy Robson is always ready for business. The eyewear for Europe’s highly successful men’s fashion brand is defined by traditional frames and proudly crafted from German stainless steel and Mazzucchelli acetate from Italy. This season, Roy Robson introduces three titanium styles and one acetate model. It’s the professional male look at its best, brought directly to you by BrillenEyes. 10034-1
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It’s true—you can never have too many pairs of cool sunglasses. To elevate your customers shade game, turn to BrillenEyes. Our sunwear is always on trend and high quality. They’re also polarized with a back AR to give your customers the perfect sun protection. Mr. Puffin

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Italian-made Reykjavik Eyes Black Label, also called REBL or Black Label, is known for beautiful craftsmanship, seamless finish and the ultimate in comfort and performance. The lightweight, high-end line boasts flattering shapes and screwless innovative hinges that deliver a reliably snug but soothing feel. This season, REBL is proud to introduce four new beta-titanium styles and three beta-titanium sun frames. As always, all Black Label frames are cold adjustable for easy custom fitting. Skadi-3
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BrillenEyes’ newest addition was created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable style. With nine styles to choose from in seven color combination each, this is a must-have collection for any office. 134-3
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Contact us through or by calling (949) 215-9661. Or, reach out directly to your BrillenEyes representative to set up an appointment for a private showing of all our new and current offerings.

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